THULE

Slate

ABOUT

This project, developed in collaboration with Thule Sweden during our second semester, explored how Thule could strategically expand into a new market specifically focusing on adventures out of kids perspective.

This project, developed in collaboration with Thule Sweden during our second semester, explored how Thule could strategically expand into a

new market specifically focusing on adventures out of kids perspective.

GOAL

To forecast where Thule’s product ecosystem could grow in the coming years and strategically explore opportunities for expansion into new markets in Europe, specifically by focusing on the parent–child relationship and how Thule can facilitate children’s curiosity to be active and adventurous.

Strategic Product Design

Year

2025

2025

TEAMED WITH

SAMUEL NAGEL

SAMUEL NAGEL

THULE

Slate

ABOUT

This project, developed in collaboration with Thule Sweden during our second semester, explored how Thule could strategically expand into a

new market specifically focusing on adventures out of kids perspective.

GOAL

To forecast where Thule’s product ecosystem could grow in the coming years and strategically explore opportunities for expansion into new markets in Europe, specifically by focusing on the parent–child relationship and how Thule can facilitate children’s curiosity to be active and adventurous.

Strategic Product Design

Year

2025

TEAMED WITH

SAMUEL NAGEL

Yet to come

Yet to come

THULE

THULE

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Slate - "Bring your life"