Client
Duration
10 Weeks
Year
2025
Collaborators
Samuel Nagel
Slate
"Bring your life"
Background
This project, developed in collaboration with Thule Sweden during our second semester, explored how Thule could strategically expand into a new market specifically focusing on adventures out of kids perspective.
Goal
To forecast where Thule’s product ecosystem could grow in the coming years and strategically explore opportunities for expansion into new markets in Europe, specifically by focusing on the parent–child relationship and how Thule can facilitate children’s curiosity to be active and adventurous.
THULE
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Slate - "Bring your life"